Brand Vs. Branding

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Brand is a relationship between customers and the business. ‍Brand identity is what we can see, it's the design of a brand. ‍Branding is a process of building awareness and extent loyalty.

✅Brand identity is tangible so it appeals to the senses.

✅Brand identity consists of elements like:

✨logo or wordmark
✨different logo lockups
✨key colors (color palette)
✨corporate typefaces
✨standard typographic treatments
✨consistent style for images
✨library of graphic elements
✨Best brands stick in our brains because they are ✨very consistent in the way they use their logo, ✨fonts, colors and other visual assets.

Learn more in this workbook. 📓