So you want to start a makeup brand. It’s a good idea—the beauty industry accounts for a massive global economy worth an estimated total of over $500 billion USD. There is no wrong time to jump into the beauty industry because there will always be a need for personal care products, and in a rapidly growing and expanding industry there is always room for innovative, thoughtful brands and products.
That being said, you cannot simply jump into the beauty industry with little knowledge of it or how to approach it. Creating a makeup line involves a lot more than simply having a knowledge of makeup.
Once you’ve decided that you want to learn how to start a makeup line, it’s time to begin learning about how to execute it well to minimize the risk involved in your investment. From conceptualizing the brand to finalizing the product and strategizing the marketing, here are some of the biggest things you need to learn about how to start a makeup line.