“How do I drive more traffic to my online store?”

At some point, that thought crosses the mind of every entrepreneur selling online.


Maybe you’ve invested time and effort in setting up your store and tweaked everything for launch, only to open up shop and wonder where all the traffic is.

Maybe you’ve seen steady growth over the past six months, but hit a plateau on traffic and sales. Or maybe you’ve been successful with one traffic-driving tactic and you’re curious about what tactics you can try next.


Whether you’re trying to attract your first customer or your 1,000th customer, generating more traffic to your online store is a crucial part of growing your business. If your site is properly optimized for conversions, getting an increase in web traffic could mean more customers and more sales.


From a marketing perspective, the good news is the process of getting your first customer versus your one hundredth is the same. But for traffic to successfully result in sales and profit, there are some essential prerequisites to ensure that traffic converts and the cost is sustainable. You should be asking yourself:


• Is this a good product? A “good product” means that it’s good enough for your audience and passes their implicit cost-benefit analysis.


• Is there a large target market? A market is a group of people already spending money on something. Are people buying the same type of product?


• Is there an addressable target market?An addressable market is a group of people with visible shared qualities, already spending money on something. Is there a market segment you can focus on?


• Is there a great product story and/or compelling copy? You might have a clear “why” for the product in contrast to competitors, but you need to translate that pitch to compelling web copy. Does your product pitch resonate with them enough to purchase?
What you should know about increasing
website traffic

• Is there a low-cost way to reach this audience? The goal should be to keep customer acquisition costs low. Are there multiple ways you can reach potential customers?

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